Weekly Keyword Research Report

Generated: 2026-05-18 07:05 UTC Region: United Kingdom Period: Last 12 months

Executive Summary

• Keywords tracked this week: 40
• Research clusters ingested from GUI docs: 61
• Rising/strong-rising terms detected: 0
• Average confidence score: 65.2/100
• Download raw export: keyword-research-weekly.csv

Top 10 Quick-Win Opportunities

High-intent + lower-competition opportunities ranked by opportunity score.

#	Keyword	Cluster	Intent Tags	Competition	Trend	Opportunity	Confidence	Why quick win
1	fathom alternative	alternatives	bottom funnel;transactional	Low	Unknown	87	75	high intent, lower competition, rich long-tail set, high-confidence signal
2	multiple xero entities	xero multi-entity	commercial;transactional	Low	Unknown	87	75	high intent, lower competition, rich long-tail set, high-confidence signal
3	xero multi entity	xero multi-entity	commercial;transactional	Low	Unknown	86	75	high intent, lower competition, rich long-tail set, high-confidence signal
4	fathom vs	alternatives	bottom funnel;transactional	Low	Unknown	86	75	high intent, lower competition, rich long-tail set, high-confidence signal
5	xero advisor	ai advisor	commercial;transactional	Low	Unknown	86	75	high intent, lower competition, rich long-tail set, high-confidence signal
6	growth advisory	ai advisor	commercial;transactional	Low	Unknown	86	75	high intent, lower competition, rich long-tail set, high-confidence signal
7	client advisory	ai advisor	commercial;transactional	Low	Unknown	86	75	high intent, lower competition, rich long-tail set, high-confidence signal
8	spotlight alternative	alternatives	bottom funnel;transactional	Low	Unknown	86	75	high intent, lower competition, rich long-tail set, high-confidence signal
9	xero advisor certified	ai advisor	commercial;transactional	Low	Unknown	86	75	high intent, lower competition, rich long-tail set, high-confidence signal
10	xero certified advisor	ai advisor	commercial;transactional	Low	Unknown	86	75	high intent, lower competition, rich long-tail set, high-confidence signal

Cluster Opportunity Snapshot

Cluster	Intent Tags	Competition	Keywords Tracked	Avg Opportunity	Sample Keyword
xero multi-entity	commercial;transactional	Low	3	83.3	multiple xero entities
ai advisor	commercial;transactional	Low	10	81.9	xero advisor
receivables actioning	commercial;transactional	Low	3	81.0	overdue invoices xero
xero management accounts	commercial;informational;transactional	Low	2	80.5	xero management accounts
alternatives	bottom funnel;transactional	Low	7	80.3	fathom alternative
xero cash flow	commercial;transactional	Medium	1	76.0	xero cash flow forecast
bookkeeper reporting software	commercial;transactional	Low	1	74.0	bookkeeper reporting software
xero consolidated accounts	solution aware;transactional	Medium	1	73.0	xero consolidated accounts
xero reporting	commercial;transactional	Medium	7	71.6	xero reporting
cash runway	commercial;problem aware	Medium	1	71.0	float cash flow
automated management reporting	commercial;transactional	Medium	1	67.0	automated management reporting
virtual fd tools	commercial;informational;transactional	Medium	2	66.0	virtual cfo software
syft	commercial	Medium	1	58.0	syft analytics

Trends and Confidence Overview

Keyword	Trend	Avg	Early 4W	Recent 4W	Delta	Trend Confidence	Confidence Score
fathom alternative	Unknown	-	-	-	-	-	75
multiple xero entities	Unknown	-	-	-	-	-	75
xero multi entity	Unknown	-	-	-	-	-	75
fathom vs	Unknown	-	-	-	-	-	75
xero advisor	Unknown	-	-	-	-	-	75
growth advisory	Unknown	-	-	-	-	-	75
client advisory	Unknown	-	-	-	-	-	75
spotlight alternative	Unknown	-	-	-	-	-	75
xero advisor certified	Unknown	-	-	-	-	-	75
xero certified advisor	Unknown	-	-	-	-	-	75
xero management accounts	Unknown	-	-	-	-	-	75
overdue invoices xero	Unknown	-	-	-	-	-	69
xero reporting ai	Unknown	-	-	-	-	-	67
xero ai tips	Unknown	-	-	-	-	-	65
debtor days xero	Unknown	-	-	-	-	-	61
syft alternative	Unknown	-	-	-	-	-	62
xero ai reporting	Unknown	-	-	-	-	-	62
xero debtor chasing	Unknown	-	-	-	-	-	56
xero group reporting	Unknown	-	-	-	-	-	60
xero reporting	Unknown	-	-	-	-	-	75

Rising Queries (Breakout)

No rising queries found this run.

Top Related Queries

No related query data found this run.

Long-Tail Signals from Autocomplete

fathom alternative

• fathom alternatives
• fathom alternatives free
• fathom alternatives reddit
• fathom ai alternatives
• fathom analytics alternatives
• fathom notetaker alternative

multiple xero entities

• xero multiple entities
• xero multi entity
• xero multi entity accounting
• xero multi entity consolidation
• xero multi entity reporting
• multiple companies in xero

xero multi entity

• xero multi entity accounting
• xero multi entity consolidation
• xero multi entity reporting
• xero multi company
• xero multi company discount
• xero multi company consolidation

fathom vs

• fathom vs fireflies
• fathom vs granola
• fathom vs otter
• fathom vs league
• fathom vs phantom
• fathom vs comprehend

xero advisor

• xero advisor certification
• xero advisor certification free
• xero advisor directory
• xero advisor certified
• xero advisor access
• xero advisor certification course

growth advisory

• growth advisory and capital
• growth advisory services
• growth advisory group
• growth advisory llc
• growth partners advisory
• growth advisory and capital reviews

client advisory

• client advisory services
• client advisory board
• client advisory meaning
• client advisory services foundation
• client advisory associate
• client advisory council

spotlight alternative

• spotlight alternative mac
• spotlight alternative for windows
• spotlight alternative for linux
• spotlight alternative word
• spotlight alternative macos
• spotlight alternative for ubuntu

xero advisor certified

• xero advisor certified badge
• xero advisor certified meaning
• xero advisor certified logo
• xero advisor certified description
• xero certified advisor course
• xero certified advisor training

xero certified advisor

• xero certified advisor course
• xero certified advisor certification
• xero certified advisor logo
• xero certified advisor training
• xero certified advisor badge
• xero certified advisor logo download

xero management accounts

• xero management accounts report
• xero control accounts
• xero monthly management accounts
• can xero produce management accounts
• does xero do management accounts
• how to get management accounts from xero

overdue invoices xero

• unpaid invoices xero
• send overdue invoice xero
• overdue invoice reminder xero
• overdue invoice template xero
• overdue invoice report xero
• overdue invoice email xero

Question-Led Content Ideas

• can xero produce management accounts
• how to get management accounts from xero
• how do i find my xero account manager
• how to prepare management accounts in xero
• can you have multiple companies in xero
• can xero do consolidated accounts
• can xero produce consolidated accounts
• can xero do consolidations
• can you merge accounts in xero
• can i reset my xero account
• can xero do cash flow forecast
• what is reporting automation
• what is a virtual cfo
• how to become a virtual cfo
• what is imb report

Suggested Actions This Week

1. Publish or refresh pages for the top 3 quick-win keywords above.
2. Build one comparison page from the alternatives cluster and one page from cash runway cluster.
3. Use top autocomplete questions as subheadings in the next content draft.
4. Re-run this workflow after manual Keyword Planner checks to validate competition assumptions.

Data Sources

• GUI deep research docs: docs/gui/keyword-channel/*, docs/gtm-channel-intent.md
• Google Trends: https://trends.google.com
• Google Autocomplete: Google Search suggest endpoint

Auto-generated by scripts/weekly-keyword-research.py on 2026-05-18 07:05 UTC.